FOPE For Today’s Luxury Jewelry: Understated, Smart, Essential

With roots deep in the Italian goldsmith tradition, FOPE is a pioneer in 100% flexible gold jewelry. The brand redefines luxury, creating designs for a busy, dynamic life. The ageless, genderless jewelry is great for both daily and special occasions.

FOPE jewelry features the brand’s patented flex’it technology, a defining trait of the brand’s pieces. The founder’s dedication to craftsmanship, innovation, and luxury resulted in the creation of the flex’it technology. Years later, FOPE continues providing its customers with the best gold jewelry.

A Brand Rooted in Italian Tradition

FOPE was founded by Umberto Cazzola in 1929 as an artisan workshop in Vicenza, Italy, a hub for Italian goldsmithing and jewelry creation. After World War 2, Cazzola pioneered expanding watch straps in his factory.

Later, the factory would transition into making jewelry, bringing innovative ideas to the craft. Umberto and Ines Cazzola patented the flex’it technology, a hallmark of the brand’s creativity and flexibility.

They also created the Novecento mesh, which the company describes as a “soft weave obtained by hooking the components without the use of soldering.”

The rich heritage of the Italian goldsmithing tradition is the brand’s foundation, but FOPE also focuses on the future. As the designs draw on Vicenza’s cultural and historical legacy, the brand seeks innovation across its designs, aesthetics, and technology.

From its inception in 1929 to being listed on the Italian stock exchange in the Euronext Growth Market, FOPE has been a brand that seeks a human connection through its designs and innovations.

FOPE’s Minimal, Innovative, Sleek Aesthetic

The brand’s jewelry is subtle and sophisticated, designed to complement the wearer’s aesthetic without being overbearing. The designs are functional, elegant, and contemporary, perfect for a global, on-the-go lifestyle.

FOPE’s mission is to reinterpret Italian gold jewelry craftsmanship and technology. flex’it is a system that enables FOPE designs to be flexible. Microscopic 18-karat gold springs are inserted into the creation of the pieces. Combined with the Novecento mesh, the result is what the company calls “flexible luxury.”

FOPE has collections in 18-karat gold, diamonds, and precious stones. Known for its elegant contemporary designs, FOPE has an international and cosmopolitan clientele. The contemporary jewelry collections include gold bracelets, rings, necklaces, and earrings. The made-in-Italy jewelry is available in multi-brand jewelers and flagship stores across the globe, from the United States to Japan.

A New Brand Campaign

FOPE is launching a new brand campaign featuring British actress Olivia Cooke. The brand declares that the actress embodies FOPE 18-karat gold jewelry: dynamic, flexible, and iconic. She has inhabited various roles in projects such as Anton Corbijn’s upcoming film, and the new Amazon Prime series Girlfriend.

Olivia Cooke’s flex’it jewelry in the campaign reflects her multifaceted personality. Various narratives coalesce into one, touching on achievements, memories, and bonds.

For those seeking flexible, contemporary, and sophisticated everyday jewelry, FOPE is the brand ready to embrace them all.

“The new FOPE campaign, ‘All in Me’, encapsulates the brand’s philosophy. It shows how many versions of us can exist even on the same day, through jewelry,” a spokesperson for FOPE explains.